31.8.11

packaging

Over the past few months, with a lot of trial and error, I've come to be happy with what Fieldguided packages look like. If you ordered something from us in, say, January, it probably looked different than this, and in December it might look different again. It's a work in progress. This is what I can usually be found doing from 10PM to midnight or so, but last week I wrapped some packages during the day, so I thought I would share.

I did a Q&A with Stephanie where I talk about it a bit.

When it comes to packaging, I try to be mindful of a few things: I can't spend a lot of our earnings on supplies, because we are a small operation -- I still spend more than I probably should, but I've never been on a fast track to vast riches anyhow. I also try to keep it simple, keep it small in size, and try not to send too many unnecessary bits. It truly is important to me that the packages look pretty. I know it's frivolous, but I have "detail-oriented" on my CV (for real).


Hangtags. This is the most recent version. I consider this part to be essential because it has  laundering instructions on it. Our hangtags are pretty basic, but maybe one day I'll upgrade to some nicer paper. I kind of love the safety pins I found recently -- they're black! Joy in safety pins, you guys. Joy.


Thank you note. I developed this card with slots so that I could attach our business card. This is pretty time consuming since I have to cut the cards by hand, and my fancy white paper trimmer uses these expensive little blades that I can only get at one store. So these cards might be on their way out; I really like the kraft colour of the paper, though. And yes, my handwriting has become quite illegible over time.


Newsprint is my personal favourite wrapping material. I like the texture, colour, and opacity, and I like the smell, which is maybe weird. The stickers are some of our most expensive supplies but I really like them. This floral batch of stickers wasn't printed very well, but I don't really have the capacity for being irritated about half a millimeter of white space on one side. I just have to live my life.


A postcard that I came up with during my summer magenta period, probably influenced by the most recent Lula magazine cover as well. The word mark is one that I developed a few weeks ago, although I've since tweaked it a bit (as usual, I was hasty and ordered hundreds of postcards and business cards before I had finalized everything -- that's just my style). I still have to update our various sites with it, but I hope to soon.

That thin black ribbon is my favourite, but I usually wrap packages with twine. I like twine a lot. It's a nice natural material and if you throw it in the trash it will eventually biodegrade, so that's cool.


I recently got a crazy deal on business card printing so I ordered 1000 (1000!) of these oversized (3.5x2.5") cards, and once again I ordered before I had finished fiddling with the word mark. I still really love our floral business card, but I thought I would make one that was a little less feminine (the back of the new card is more camel than pink, although it ended up more pink than I had anticipated, because I just can't escape the feminine touch). I call this the "crotch card" but I don't think Geoff appreciates that very much.We shall have crotch cards until 2014!








REPLIES 

vic: Yay! 

chelsea, caroline, EvaForeva, Bre, jacquelyn | lark + linen, Siobhan, Vanessa, katie merchant / thank you, ok, Hopscotch, Brodie, lauren, Elise / Pennyweight, Enia Is (Almost) Here, emedemarta, b., sight, aldrin, Marinka: Thanks for the kind words! I know Geoff really appreciates them. 

Jane Flanagan: Yes! I bet you are. When I think 'fog,' I immediately think 'Ireland.' 

s a m: Yes, I think you've described it perfectly. sheila: Thanks! I've only been to Dream in High Park once, years ago... sadly, it wasn't for me, but my friends and I did have a nice picnic that night.

The Veda House: Oh, not me, Geoff! I think it was the film + the light that morning... 

Jill Graddy: Aw, that's nice to hear, thank you! Always room for improvement, though! 

Lotte and Bloom: Oh, not me! It was Geoff. I was sleeping because I am very lazy. 

in dreams: I hope you like it. I really love the Softtone film. Geoff has a Flickr account: http://www.flickr.com/photos/islets

kater: But that's some nice Bronte weather, I think! mackenzie: For sure. I wish I were a morning person so I could experience it! 

Diana: Dreamy is good though! Ha! 

caroline: That is lovely. I think I see it maybe twice a year, unfortunately for me... 

the wild bunches: Thank you, and you're welcome! 

Sasha: Does it kill the magic if I say that apparently there were a lot of packs of joggers behind Geoff as he took these?

48 comments:

  1. Your packaging is so lovely, as are your tote bags. I've one of the black ones on my wishlist x

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  2. I love it! I always adore getting a package from you and save all the materials! Hooray for crotch cards. More businesses need them. You're blazing trails there, Anabela. Blazing trails.

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  3. these are the most beautiful photographs, anabela! one of your totes is absolutely on my wishlist, as well.

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  4. The packaging is a perfect fit! Adoring it!

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  5. Everything looks so nice displayed together like that. I'm also a fan of the newsprint, kraft paper and twine. Its easy to come by and holds up so well (regardless of what you're sending!)

    The denim Fields tote is perfect by the way. So durable!

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  6. The bright pink on that postcard is gorgeous! Really lovely, harmonious packaging.

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  7. how beautifully detail-orientated you are. best way to be. i'd like another tote. which to choose?

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  8. i love my handwritten note! they are so worth it!

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  9. Bahaha! Crotch card!

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  10. I was so delighted with the packaging on the tote you sent me, and that was what, June?, so this new updated version must be double satisfying to receive. I do really admire your attention to the little details - the stickers in particular are beautiful. Crotch card is entirely hilarious - they must be crotch cards always!

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  11. I love your packages! They are such a joy to receive and open, I keep the cards that are all included on my little desk caddy thingy, because they are so pleasing to look at :D

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  12. So pretty. The business cards are especially lovely!!!

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  13. Where did you get your stickers printed? I have been looking for a place and I can't seem to find one.

    Your packaging looks great! It is always a process to get it to the point where you feel good about it. :)

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  14. Hooray for crotch cards! Wheeeeee!
    (hahahaaaa)

    Lovin' all your beautiful detailed packaging!!!

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  15. I love that there is so much thought in the packaging. I've always been a firm believer in presentation, and it's nice to know that there's another person out there who's just as crazed about details.

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  16. Ahh packaging is an endless battleground for us. Never feels polished, like yours is! Where do you get your round stickers printed?

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  17. brilliant. i love that thin black ribbon you use. a good standby!

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  18. i would love to receive this in the mail, my god. in love with the newspaper paper, also!
    i would be so much like you if i ever had to do this. i will pick at things in photoshop forever until i think it's just right, but in the end, it'll never be 'right', i'll always want to change it haha. small details! they're important!

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  19. love this post!! everything is so pretty. i am always thinking about how best to package. getting close to what i want though.. it's a tricky thing, balancing cost/time/loveliness.

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  20. i'm a complete sucker for some nice packaging and i must say, yours in one of the nicest.

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  21. I love packaging, and I LOVE your packaging. Just plain love it. What a pile of beauty (literally and figuratively!)

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  22. 'Crotch card', you crack me up.
    I recently ordered a tote, and I have to say I was impressed with the packaging. It's like a gift in itself!

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  23. wow, love all those details

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  24. It's all so beautiful! You have such a great eye for these things.

    Now I feel inspired to finally get my act together & finish all of the things I never started with my own business.

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  25. Really very nice (i refuse to lovely!) I love the blush colour.

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  26. wow, everything looks amazing. I might have to order another tote even though I know where to go buy one : )

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  27. i want to order a tote just for the packaging! (and, of course, also for a wonderful tote!) i need to put an order in soon ... xx

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  28. I always thought you had the prettiest packaging. I kept my little postcard (so cute) from earlier this year when I purchased a lovely tote.

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  29. Ah your packaging is just so lovely!

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  30. oh crap, now i want to go spend some money in your shop just to get a pretty package and one of those pretty business cards! whether it's the item itself, the packaging, or the picture, everything you do is so pretty!

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  31. sometimes, I like buying things just for the packaging, because it just makes everything feel extra special. I'm dying to buy a tote from you, so I can have it wrapped in such loveliness. As you can see though, I'm saving my pennies like a good girl.

    I particularly like your thank you note.

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  32. LIKE A BOSS.

    i love your packaging, A.

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  33. Ahaha. The last part made me laugh out loud! You are too funny.

    I love your packaging and can only imagine how happy you make your customers feel when they receive their order. I know I would treasure every little detail. Just beautiful!

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  34. I recently ordered something from you and loved the packaging so much I took a picture of it as well! it's very inspiring and well thought out- and it matches your taste perfectly! I loved it!

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  35. Too too pretty. Meant to tell you, I saw a lovely lady walk by with one of your totes while I was in Bath last week! Made me smile.

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  36. Just gorgeous - everything perfectly compliments your lovely bags. So very very pretty.

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  37. I love pretty packages! They make receiving mail that much better, and receiving mail is pretty awesome already.

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  38. Your packaging is lovely ... and it is the perfect fit with your products. I always feel that's the sign of retail success, when all aspects of a business complement each other.
    :)

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  39. the packaging is gorgeous. I know that when I receive packages I always get excited when I see that someone but in the extra effort to make sure that the entire package was thoughtfully presented. keep it up!

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  40. I reaaly loved the package when I received my bag from you. Actually thought a lot about how lovely it was and that it gave me a feeling of receivig a gift. So thought through!

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  41. I am so in love with your packaging! I truly admire how much thought and effort goes into creating something so beautiful, yet simple at the same time. Thanks for sharing these lovely images!

    xoxo, Ally

    pinsandroses.blogspot.com

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  42. I love the attention to detail! I fully appreciate a cute package :)

    ps. I just saw on Twitter that you were at the Fitzroy launch last night as well. Sorry I missed you! Would of loved to meet :)

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  43. Oh, you do such a killer job on your packaging! I'm a packaging supplies junkie, I just went to Paperzone (epic paper/packaging store) and bought a crapload of stuff, It was crazy how much stuff they had. They even had a real wood grain + kraft backed paper, I could have cried. It was ridiculous. I obviously need need help and maybe a strict packaging budget, ha.

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  44. everything here is truly lovely. your style is so soft and well curated. it was inspiring to read how you put all of the elements together. I too am pretty over the top about details and packaging. well done!!

    heartandcrafts.blogspot.com

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  45. Lovely packaging! I'm a big fan on newsprint too.

    Like you I tend to hastily send things off to print when actually I could've done with spending another day faffing with them.
    This reminds me that I actually need to order some new business cards!

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  46. ohhhhhhh black safety pins......

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