Over the past few months, with a lot of trial and error, I've come to be happy with what Fieldguided packages look like. If you ordered something from us in, say, January, it probably looked different than this, and in December it might look different again. It's a work in progress. This is what I can usually be found doing from 10PM to midnight or so, but last week I wrapped some packages during the day, so I thought I would share.
I did a Q&A with Stephanie where I talk about it a bit.
When it comes to packaging, I try to be mindful of a few things: I can't spend a lot of our earnings on supplies, because we are a small operation -- I still spend more than I probably should, but I've never been on a fast track to vast riches anyhow. I also try to keep it simple, keep it small in size, and try not to send too many unnecessary bits. It truly is important to me that the packages look pretty. I know it's frivolous, but I have "detail-oriented" on my CV (for real).
Hangtags. This is the most recent version. I consider this part to be essential because it has laundering instructions on it. Our hangtags are pretty basic, but maybe one day I'll upgrade to some nicer paper. I kind of love the safety pins I found recently -- they're black! Joy in safety pins, you guys. Joy.
Thank you note. I developed this card with slots so that I could attach our business card. This is pretty time consuming since I have to cut the cards by hand, and my fancy white paper trimmer uses these expensive little blades that I can only get at one store. So these cards might be on their way out; I really like the kraft colour of the paper, though. And yes, my handwriting has become quite illegible over time.
Newsprint is my personal favourite wrapping material. I like the texture, colour, and opacity, and I like the smell, which is maybe weird. The stickers are some of our most expensive supplies but I really like them. This floral batch of stickers wasn't printed very well, but I don't really have the capacity for being irritated about half a millimeter of white space on one side. I just have to live my life.
A postcard that I came up with during my summer magenta period, probably influenced by the most recent Lula magazine cover as well. The word mark is one that I developed a few weeks ago, although I've since tweaked it a bit (as usual, I was hasty and ordered hundreds of postcards and business cards before I had finalized everything -- that's just my style). I still have to update our various sites with it, but I hope to soon.
That thin black ribbon is my favourite, but I usually wrap packages with twine. I like twine a lot. It's a nice natural material and if you throw it in the trash it will eventually biodegrade, so that's cool.
I recently got a crazy deal on business card printing so I ordered 1000 (1000!) of these oversized (3.5x2.5") cards, and once again I ordered before I had finished fiddling with the word mark. I still really love our floral business card, but I thought I would make one that was a little less feminine (the back of the new card is more camel than pink, although it ended up more pink than I had anticipated, because I just can't escape the feminine touch). I call this the "crotch card" but I don't think Geoff appreciates that very much.We shall have crotch cards until 2014!
chelsea, caroline, EvaForeva, Bre, jacquelyn | lark + linen, Siobhan, Vanessa, katie merchant / thank you, ok, Hopscotch, Brodie, lauren, Elise / Pennyweight, Enia Is (Almost) Here, emedemarta, b., sight, aldrin, Marinka: Thanks for the kind words! I know Geoff really appreciates them.
Jane Flanagan: Yes! I bet you are. When I think 'fog,' I immediately think 'Ireland.'
s a m: Yes, I think you've described it perfectly.
sheila: Thanks! I've only been to Dream in High Park once, years ago... sadly, it wasn't for me, but my friends and I did have a nice picnic that night.
The Veda House: Oh, not me, Geoff! I think it was the film + the light that morning...
Jill Graddy: Aw, that's nice to hear, thank you! Always room for improvement, though!
Lotte and Bloom: Oh, not me! It was Geoff. I was sleeping because I am very lazy.
in dreams: I hope you like it. I really love the Softtone film. Geoff has a Flickr account: http://www.flickr.com/photos/islets.
kater: But that's some nice Bronte weather, I think!
mackenzie: For sure. I wish I were a morning person so I could experience it!
Diana: Dreamy is good though! Ha!
caroline: That is lovely. I think I see it maybe twice a year, unfortunately for me...
the wild bunches: Thank you, and you're welcome!
Sasha: Does it kill the magic if I say that apparently there were a lot of packs of joggers behind Geoff as he took these?