the joy of warmth

This post is in partnership with Quaker Canada.

As parents, we want our children to be safe at all times, and in a cold place like Canada, this includes being well-fed and prepared for the weather with warm coats. Quaker® has been keeping Canadians warm with hot oatmeal since 1902, but without warm winter gear, children cannot enjoy winter activities outside. As we know, outdoor play is fundamental to growth, both physically and mentally, as well as socially. According to a recent study by Quaker Canada, 21% of Canadian parents have struggled financially themselves to ensure their child is appropriately dressed for winter. This is why Quaker is working with the Boys and Girls Clubs in Canada to provide new winter coats to children from families in need, so they too can feel the #JoyOfWarmth.

In addition, those of us who are privileged to be able to do more can help extend the reach of Quaker’s #JoyOfWarmth program during the month of November. When you share the hashtag #JoyOfWarmth and tag @QuakerCanada, Quaker on your public Facebook, Twitter, or Instagram account, Quaker will provide a bowl of oatmeal to a child in need at Boys and Girls Club locations across Canada, to a maximum of 100,000 bowls. What a sweet way to spread warmth.

For more information on how the Quaker brand is working with the Boys and Girls Clubs in Canada, click here.